PORTFOLIO & CASE ARCHIVESSelected Works &
Selected Works &
Commercial Impacts.
A curated collection of digital transformations for contractors, builders, and service firms who refused to settle for ordinary.
Luxury General Contractor & Custom Homes
Aura Haute Residences & Build
Scottsdale & Paradise Valley, AZ
Bespoke Web FlagshipAI Concierge & Pre-Qual AgentLead Pipeline Automation
The Challenge:Aura was securing $1M+ custom architectural home commissions solely through word of mouth. Their outdated web presence looked amateurish, causing potential clients referred by architects to question their premium pricing.
The ILUMINA Solution:ILUMINA designed an editorial, dark-luxury digital flagship highlighting architectural concrete, bespoke millwork, and client testimonials. We introduced an AI concierge that answers zoning/timeline questions and verifies project budgets prior to booking.
Demonstrated Results
+180% surge in qualified $750k+ build inquiries
Sub-2-minute pre-qualification response time
Elimination of non-budgeted consultation meetings
Commercial Mechanical & HVAC Contracting
Vanguard Thermal & Air Systems
Dallas-Fort Worth, TX
Enterprise Web RedesignBid Document Request PortalAutomated Commercial Routing
The Challenge:Vanguard competed for multi-million dollar institutional and commercial HVAC maintenance contracts, but their web presence made them appear as a small residential repair shop.
The ILUMINA Solution:We rebuilt their digital posture from the ground up: crisp industrial luxury aesthetic, client capability breakdowns, safety credential matrices, and an automated RFP intake workflow.
Demonstrated Results
Secured 3 major municipal bids within 4 months of launch
Commercial RFP submissions up 240%
Immediate automated routing to senior estimating team
Bespoke Millwork & Interior Architecture
Kaelen & Stone Atelier
Tribeca, New York
Digital Showroom ExperienceInteractive Finish SelectorAI Project Consultation Assistant
The Challenge:High-profile interior designers and private estate owners required a discreet, museum-grade portfolio experience that showcased artisanal stonework and custom European joinery.
The ILUMINA Solution:A minimalist, editorial website centered on material textures, craftsmanship philosophy, and private consultation request funnels protected by selective qualification gates.
Demonstrated Results
100% pre-vetted inquiry pipeline
Featured across two prominent design publications
Average client retainer size increased by 45%
High-End Architectural Landscape Design
Obsidian Earth & Poolworks
Austin & Texas Hill Country
Brand RefreshVisual Case StudiesSMS Instant Qualification Bot
The Challenge:Struggled with an avalanche of small-scale lawn care requests that clogged their estimation pipeline while high-end $200k+ pool projects were going to competitors.
The ILUMINA Solution:ILUMINA repositioned their brand around estate architecture and installed a smart AI filter that instantly redirects maintenance requests while rolling out the red carpet for luxury pool installations.
Demonstrated Results
Shifted average project size from $18k to $145k
Saved 15+ owner hours per week on unqualified phone calls
Zero missed inquiries during peak spring season
YOUR NEXT STEP
Ready to become the benchmark in your territory?
We limit active client builds to three concurrent engagements to maintain exceptional craftsmanship and executive-level focus.